Product Marketing Manager

Product Marketing Manager

Product Marketing Manager required to lead marketing activities for tech infused service drive brands. Responsible for presenting products in ways that will strengthen our brand in customers mind and boost sales. For this role, a creative and quantitative thinker is needed. You should be familiar with various product marketing techniques, like email, social media and digital campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Job Responsibilities:
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Develop and deign company products to become most preferred by customers
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • Min BSc/BBA in Marketing, Communications or similar field
  • Health Insurance
  • In-house Cafetaria
  • Recreational Activities

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